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Colleges: Sending One-Time Outreach Messages

One-Time Messages are available on Growth and Enterprise packages. Learn more

One-Time Messages let you send a single message to a group of students or parents. You schedule it ahead of time and see how it performs once it goes out.

How they work:

  • One-Time Messages are sent once to the audience you define
  • They must be scheduled for a future date and time
  • Messages cannot be edited after they send
Looking to send messages automatically when students or parents take action? See Setting Up Automated Outreach Messages.

Create a One-Time Message

From your Scoir account, go to Engage > Messaging. This is where you’ll create, schedule, and manage all of your Outreach Messages.

At the top of the page, select the One-Time tab to view existing messages or create a new one.

Click + New Message to open a window where where you’ll set up your message details.

Choose Your Audience

First, select whether you are messaging Students or Parents. Then choose a segment:

  • Followers – students (or parents of students) who are Following, Applying to, or have Applied to your school
  • My Matches – students (or parents of students) whose preferences match your college but who have not followed you yet

List of Student IDs – a custom list of Scoir Student IDs from your CRM. This is useful for targeting specific groups, like admitted students during yield season. See below for how to build your list.

How to build your Student ID list
1. In your CRM, build a query for the students you want to reach. Make sure each record has a Scoir ID assigned (see Slate screenshot below).


2. Export those IDs to a spreadsheet and copy them.
3. In Scoir, select List of Student IDs and paste in your list. Separate IDs with commas or new lines.

If you have the Scoir Audience Integration enabled, you can reach all of your admits who are active on Scoir. Without it, you can still message admits who submitted documents through Scoir.

Click Show Filters to further narrow your audience by Class Year, Academic Focus, Career Interests, and more. When messaging parents, filters apply based on their student's information.

Some filters are only available on certain plans.
Expand for descriptions of each filter

Engagement Stage lets you choose when to send your message based on student activity, such as following your college, applying, or applied.

Class Year filters students the current academic year of their graduating class

Academic & Career Interests filters students by their selected academic focuses and career interests, like Business or Nursing. You can select up to 10 career interests.

Student Life reaches students based on their interests and activities, such as clubs, sports, or school programs.

Demographics filter students based on background information, including estimated household income ranges (based on U.S. Census data and the student’s home ZIP code) and first-generation status

Legal Sex filters students by the legal sex listed on their profile, with options for male, female, or everyone.

Location filters students by state and community type, such as city, suburban, town, or rural.

High School targets students from specific high schools or filters by school type, such as public or private.

Academic Profile reaches students based on reported test scores, like ACT or SAT, within a selected range.

CRM Status (available on select plans) filters students based on whether they are known to your institution.

• In CRM — the student is a Handraiser (a student who has opted in to share their information with you directly), or is confirmed to be in your Slate CRM via the Slate/Scoir Audience Integration

• Not in CRM — The student is not a Handraiser and is identified as stealth via the Slate/Scoir Audience Integration if it's enabled, meaning they have not been confirmed to be in your instance of Slate.

Without the Scoir Audience Integration, CRM Status is based on Handraiser status only.

Write Your Message

Pick send date and time. Then, add a Subject line and write your message in the Body field.

You can also add a Call to Action Button to link recipients to a webpage. Enter the URL and set a label like Learn More or Register Now.

Personalize Your Message

Personalization tokens let you automatically insert recipient information into your message. They are a great way to make a mass message feel personal.

To add a token, click + Personalize in the subject line or the body toolbar and choose Preferred Name.

If a student has not set a preferred name in Scoir, this token will fall back to their first name. When messaging parents, it will always use the parent's first name since Scoir does not collect preferred names from parents.

Here are a few things to know about how tokens work:

  • In the body, a valid token shows a green outline. If a token is edited or broken, it turns red.
  • In the subject, you will see a green “All subject tokens valid” confirmation below the field. If a token is invalid, an error message will appear identifying it.

We recommend always using the + Personalize button to insert tokens. Typing or editing a token by hand can make it invalid.

Preview Your Message

Before you schedule, click Preview Message at the top of the composer to see how your message will look. This button becomes active once you have added both a subject and a body.

If your message includes personalization tokens, the preview will show placeholder values so you can see exactly how it reads.

Schedule or Save Your Message

When you are ready, click Schedule to send at your chosen time. Click Save as Draft to come back to it later.

After saving, you can click any message row in the table to preview it at any time.

Edit, Delete, or Copy a Message

Go to Engage > Messaging and select the One-Time tab. Click the More Options button (•••) to the right of any message and choose:

  • Edit – Update a draft or pending message. Messages that have already been delivered cannot be edited
  • Delete – Remove a draft or scheduled message. Sent messages will still appear in recipients’ inboxes.

Copy – Duplicate a message to reuse its content or audience settings for a new send.

Copy is great for sending similar outreach to different audiences. It keeps your messaging consistent and saves time.

Track Message Performance

Once a message is sent, performance metrics appear in the table and update as recipients engage. Messages are sorted by Send Date by default, with the most recent at the top. Click any column header to re-sort.

Here is what each metric means:

  • Total Sent – The number of recipients who got your message
  • Opens – The number of recipients who opened it
  • Open Rate – Opens as a percentage of total sent
  • Clicks – The number of opened messages where at least one link was clicked
  • Click Through Rate (CTR) – Clicks as a percentage of opens
Interactions with your Call to Action button count toward Clicks and CTR.

How did we do?

Colleges: Outreach Messaging Overview

Colleges: Setting Up Automated Outreach Messages

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