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Colleges: Sending One-Time Outreach Messages

Outreach Messaging is available as an add-on for colleges with the Premium Presence package. Learn more

One-Time Outreach Messages let your college send a single, scheduled message to selected students or parents. Once delivered, you can view its performance metrics—such as opens and clicks—in the Messaging table.

How One-Time Messages work:

  • Sent once to the audience you define when composing your message
  • Delivered immediately or at a scheduled time you select
  • Your Audience can only get broader as you add more categories
  • Cannot be edited after it is sent to students or parents
Looking to have messages send automatically when students or parents take action? See Setting Up Automated Outreach Messages.

Create a One-Time Message

  1. From your Scoir account, go to Engage > Messaging. This is where you’ll create, schedule, and manage all of your Outreach Messages.
  2. At the top of the page, select the One-Time tab to view existing messages or create a new one.
  3. Click + New Message to open a window where where you’ll set up your message details.
  4. Choose your Audience:
    1. First, select whether to message Students or Parents.
    2. Then, under Select segment, choose which group to reach:
      1. Followers – students (or parents of students) who are Following, Applying to, or have Applied to your school.
      2. My Matches – students whose preferences match your college but who haven’t followed you yet.
      3. List of Student IDs – a custom list of Scoir Student IDs from your CRM.
    3. Click Show Filters to further refine your audience with filters like Class Year, Academic Focus, or Career Interests.
      When sending messages to parents, filters apply based on their student’s information. For example, choosing Class Year 2026 reaches parents of students in that class year.
      Expand for descriptions of each filter

      Engagement Stage lets you choose whether you want to reach students who are Following your college, are Applying, or have Applied

      Class Year narrows your message’s scope by the selected class year(s)

      Academic Focus includes the selected majors students have added to their college preferences like Business and Nursing

      Student Life sends your message to students who have included selected interests in their college preferences like school programs, clubs, and sports

      Career Interests allows you to target students according to their saved career preferences. Simply select up to 10 career options to refine your outreach.

      Demographics lets you segment by Legal Sex and Neighborhood Household Income

      Location includes State and Community Type such as city or rural

      First Generation Students narrows your message to students who are first generation

      High School lets you segment students in specific high schools (via search), and choose school type whether that's public or private

      Academic Profile allows you to reach only students who reported test scores like ACT / SAT within a selected range
  5. Fill out your message details:
    1. Choose a send date and time for when you’d like your message to go out.
    2. Add a subject and compose your message in the Body field.
    3. (Optional) Add a Call to Action Button to direct recipients to a webpage. Enter a link and customize the button label (for example, Learn More or Register Now).
  6. When your message is ready, click Schedule to send it at your chosen time. To save it for later, click Save as Draft.
  7. After creating your message, you can click on its row in the table to preview it.

Edit, Delete, or Copy One-Time Messages

  1. From your Scoir account, go to Engage > Messaging. Then, select the One-Time tab.
  2. To the right of the message you want to manage, click the three dots (⋯)
  3. Choose one of the following options:
    1. Edit - Update a draft or scheduled message before it’s delivered. Once a message has been sent, it can’t be edited.
    2. Delete - Remove a draft or scheduled message from the queue. Messages that have already been delivered remain visible in recipients’ inboxes.
    3. Copy - Duplicate a message to reuse its content or audience settings. The copied message can be modified and scheduled as needed.
      Use Copy when sending similar outreach to different audiences—it saves time and keeps your messaging consistent.

Track and View Message Performance

After sending, you can review how your One-Time Messages are performing directly in the table. Performance metrics update automatically as recipients engage with your message.

By default, messages are sorted by Send Date, with the most recently scheduled messages appearing at the top. However, you can sort your list of messages by clicking the column headers.

Each message includes the following metrics:

  • Total Sent – The number of recipients who received your message.
  • Opens – The number of recipients who opened your message.
  • Open Rate – The percentage of recipients who opened your message out of the total sent.
  • Clicks – The number of distinct opened messages where a linked was clicked at least once.
  • Click Through Rate (CTR) – The percentage of opened messages where at least one link was clicked.
Interactions with your Call to Action button are automatically included in that message’s Clicks and CTR metrics.

How did we do?

Colleges: Outreach Messaging Overview

Colleges: Setting Up Automated Outreach Messages

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