Table of Contents

Colleges: Premium Presence Overview

Presence is included when you upgrade to Premium Presence. Learn more

Premium Presence, an advanced feature offered by Scoir, allows you to take greater control over how your institution engages and connects with interested students. It enables you to create and manage campaigns that cater to both student interests and your institution's objectives. Additionally, it provides performance metrics, offering valuable insights into the impact of your content.

In this article, we'll provide an overview of your performance metrics and the content creation and management process.



To discover all the features available in Premium Presence, just head to Engage > Presence.



Insights

Here you'll find real-time performance metrics offering detailed insights into your content's effectiveness, including engagement, reach, and more. This allows you to make informed decisions and optimize your content for maximum impact.

Our metrics are divided into two categories:

  • Reach
    • Impressions
    • Users Reached
    • Followers (applies to student only)
  • Engagement
    • Total Engagement or Engagement Rate
    • Profile Visits or Profile Visit Rate
    • Referral Traffic or Referral Traffic rate
For descriptions of each metric, click here
Impressions: The number of times your school was on screen (e.g. search, profile views, posts, events, and programs

Users Reached: The number of unique accounts that have seen your school

Followers: The number of unique student accounts that have added your school to their "My Colleges" list in the Following, Applying, or Applied states

Total Engagement: The number of interactions with your school (e.g. view profile, view content, link click, and compare.

Engagement Rate: The rate of accounts reached that engage with your school

Profile Visits: The number of times your profile was visited

Profile Visit Rate: The rate of accounts reached that view your profile

Referral Traffic: The number of clicks on any of the links in your profile or content.

Referral Traffic Rate: The rate of engaged accounts that were referred to your website through Scoir

Understand your Insights

For all metrics showcased, we provide:

  • The total count for the selected date range.
  • The percentage change from the previous corresponding date range.
    • For Followers, rather than presenting a percentage change, we offer the Follow Rate, indicating the proportion of student accounts that added your college to their lists relative to the students you reached.
Hover over the info icon next to each metric to view a description

Filter your Insights

To adjust the presented data, you can:

  • Select the Audience dropdown to filter data by Students (default), Parents, or Students & Parents.
  • Use the Date Range dropdown to show data from Last Academic Year (default), Last 30 Days, or Last 90 Days.
  • For Engagement metrics, use the Conversion Rate Toggle to switch between viewing data as a raw count or as a rate.

Content

The Content section allows your team to create, publish, and manage posts, events, and programs that align with student interests and your institution’s goals.

Top Interests & Academic Focuses

At the top of your Content page, you’ll see a Top Interests & Top Academic Focuses section that highlights the most popular interests and academic focuses among your Reached Students.

Each interest or focus acts as a filter that you can click to narrow the list below to show content related to that topic. These filters help you understand what’s resonating most with students and where you might have opportunities to create additional content.

If no content matches your selected filters, you’ll see a clear prompt encouraging you to create new content to fill the gap.

Want to dig deeper? Click View Dashboard for a more detailed look at engagement trends and performance across these topics.

Creating & Managing Content

Once you’ve reviewed what students are most interested in, you can use that insight to guide your content strategy. From here, you can create new materials, update existing posts, or organize how your content appears on your profile.

Here’s what you can do in this section:

  • Create Posts, Events, and Programs: Publish them immediately or save them as drafts to publish later.
  • Filter Content: Easily find specific content by type (Post, Event, Program), topic, or status (live or hidden).
  • Manage Content: Publish, hide, or delete content items individually or in bulk directly from the table.
  • Reorder the Display of Your Content: Adjust the order of your live content on your profile to prioritize what’s most important.
For a step-by-step guide on creating and managing your content, click here.

How can we target our content to students?

One of the most powerful aspects of content management is the ability for you to create content that is targeted to students based on their interests and academic focus. As students complete their profile information within Scoir, this information coincides with interest tags and academic focus tags that can also be linked with any piece of custom content that you create.

E.g. if a student indicates they are interested in pursuing Mathematics, a content item with a Mathematics tag will be prioritized when they view the school's profile.

How is our content featured in Scoir?

Content can appear to students and parents in different ways depending on where they’re viewing it. On your College Profile, content is shown first based on a student’s indicated interests and then in the display order your team sets, including any custom reordering you’ve applied.

However, when students or parents browse content by a specific tag, the featured item is based on the most recently updated content with that tag. This ensures they always see the latest information while still giving your team control over how content is organized on your profile.


Be sure you have toggled Publish all content content ON to enable your dynamic content. As a college admissions team member, you will always see the content regardless of the toggle.


Highlights

Highlights are short sentences that you can include in your profile to describe unique characteristics and value propositions. To do so, click Edit Highlights, enter your text, and rearrange the display order if necessary. Your highlights will be shown just as they will appear in your profile.

Using Premium Presence [Video]



How did we do?

Colleges: How to Use Posts, Events, and Programs in Premium Presence

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