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Colleges: How to Use Posts, Events, and Programs in Premium Presence

Cristina Hernandez Updated by Cristina Hernandez

With Premium Presence, you can create Posts, Events, and Programs to reach students, share information, and support enrollment. These tools make it easy to connect with the right audience and showcase what your institution offers.

This guide will walk you through how to create and manage Posts, Events, and Programs.

Posts, Events, and Programs are available only with Premium Presence. Learn more about Premium Presence

Before you begin: A note about YouTube links

If you're planning on linking to a YouTube video that's part of a playlist, be sure to use the Share button on the video to copy the link. Using the browser URL can cause the first video in the playlist to appear instead of the one you intended.

The Share link ensures the correct video loads while still giving viewers access to the full playlist.

Create a Post

Posts are one way students and their parents/guardians can discover your college and the content you create. They facilitate the discovery of the college by prospective students while also nurturing and educating those already familiar with your institution. They also allow you to amplify content that students would otherwise need to search for within the College Profiles.

To create a Post:

  1. Navigate to Engage > Presence and scroll to the Content section
  2. Click New Content and select Post
  3. In the window that appears, fill in your post details. Every post requires a title, an accompanying image, description, and type. Your selected type determines where the post appears—both on your profile and in search results.You can also add a video link if you want to include more media.

    And, you can choose up to five topics that best describe your post.
  4. To publish, click Save & Publish. If you’d like to save your work without making it visible yet, turn off the "Live" toggle at the top, then select Save as Hidden in the bottom right instead.
Tips and best practices for your content

Images can be added to the card to help grab the attention of the users and visually display content. Square images work best for grabbing attention and displaying content visually. Use our tool to crop images to square shape if needed. Opt for larger images for clarity; aim for at least 400x400 pixels. Our tool will scale images to fit the card automatically.

The Description of the card allows for rich text including hyperlinks to your school's website.

The Link Field can also be used to draw attention to the most important calls to action. If your link is to a video, e.g YouTube and Vimeo, we will detect that and embed the video directly into the card.

Use Academic Focus and Student Life topics to tailor content to students' indicated interests. These topics are inclusive; the more topics tagged, the broader the audience reached.

Create an Event

Events allows your team to create and manage virtual events, information sessions, and more so you can attract best-fit students. An Event can include a range of topics of interest to students or simply be a way for your college to connect with them virtually.

To create an Event:

  1. Navigate to Engage > Presence and scroll to the Content section
  2. Click New Content and select Event
  3. In the window that appears, enter your event details. Every event requires a title, date, start and end times, a description, and registration url. You can also choose up to five topics that describe what your post is about.
    If you're scheduling from outside the event’s time zone, the event will be created based on your computer’s local time. Students will see the event time and its associated time zone on their end.
  1. To publish, click Save & Publish. If you’d like to save your work without making it visible yet, turn off the "Live" toggle at the top, then select Save as Hidden in the bottom right instead.
Once an event’s date has passed, its status will automatically change to Expired.

Create a Program

Programs allow your team to create and share upcoming summer, pre-college, and other programs offered by your institution, so you can attract best-fit students. Students can then discover and register for your Program directly on Scoir.

To create a Program:

  1. Navigate to Engage > Presence and scroll to the Content section
  2. Click New Content and select Program
  3. In the window that appears, enter your event details. Every program requires a title, season, description, and a program website or application url.
    1. Add any additional details such as an image, run dates, duration, and whether the event is In-Person or Virtual
    2. Specify the location, and indicate if room and board will be provided
    3. Note whether the program offers credits, and select up to five Academic Focuses that best describe it
    4. Describe the application process and deadline, choose the eligible grades (current or rising) at the start of the program, and include information about program costs, along with whether financial aid or scholarships are available to students
  4. To publish, click Save & Publish. If you’d like to save your work without making it visible yet, turn off the "Live" toggle at the top, then select Save as Hidden in the bottom right instead.


Manage Your Content

After creating content, you can filter, sort, reorder, publish, hide, or delete it. Let's guide you through each option.

Filter Content

Use these filters to see specific content:

  • Type: Shows all content of a certain type (Post, Event, Program)
  • Topic: Displays all content associated with the selected tag(s). The filter menu only shows tags that are already used in your content. You can also use the “Show only untagged content” toggle to find items that don’t yet have tags and add some to help improve their visibility
  • Status: Filter content by either published or hidden status

Reorder Content

You can rearrange the order in which your live content appears on your profile to keep your best posts front and center. Reordering is available only for Posts — Events are automatically sorted by date, and Programs by their last updated date.

To reorder your content:

  1. Click Reorder Display
  2. To view posts within a specific content type, expand its section, or choose Expand All to show all posts at once
  3. Drag and drop posts to adjust their order. You can also sort posts alphabetically within the Student Life and Academics sections. The first Overview post will automatically display with a Featured pin
  4. Click Done when finished
  5. Preview your changes by navigating to the School Profile tab in the main navigation bar

Publish or Hide Content

All content can be published immediately or hidden to be published at a later date.

To publish or hide content:

  1. Choose the content item(s) you'd like to update by selecting the checkbox to the left of the image. To select all content, click the checkbox in the table header row
  2. To publish, click Set as Live. To hide, click Set as Hidden
  3. You can also easily publish or hide content directly from the content table by using the dropdown button located in the Status column

Edit Content

You can edit content if you need to fix a mistake, refresh information, or make small updates without creating a new version.

  1. To the right of the content item, click the button with three dots (⋮)
  2. From the menu, select Edit
  3. A window will open where you can make your changes
  4. When finished, click Save & Publish. If the content is hidden, click Save as Hidden instead.

Copy Content

You can duplicate content if you want to reuse an item’s layout or details, so you don’t have to start from scratch when creating something similar.

  1. To the right of the content item, click the button with three dots (⋮)
  2. From the menu, select Copy
  3. A window will open with a duplicate of the content where you can make any changes you’d like.
  4. When finished, click Save & Publish. If the content is hidden, click Save as Hidden instead

Delete Content

You can delete content you no longer need. Delete a single item if it was created by mistake or is outdated, or delete multiple items at once if you want to clean up quickly.

Delete an individual item
  1. To the right of the content item, click the button with three dots (⋮)
  2. From the menu, select Delete
  3. In the confirmation window, click Confirm Delete to remove the item, or Cancel to keep it
Delete multiple items at once
  1. Select the checkbox to the left of each content item you want to delete. To select all items, click the checkbox in the table header row
  2. Click Delete in the toolbar that appears above the list
  3. In the confirmation window, click Confirm Delete to remove the items, or Cancel to keep them
  4. If you're sure you want to delete the content item, click Confirm Delete in the confirmation window. Otherwise, click Cancel

How did we do?

For Colleges: Premium Presence overview

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